The Why


We love coffee! We love the smell and the taste. We love how it wakes us up in the morning. We love how it brings people together and generates conversations and togetherness. But when we brew a cup of coffee, we use less than 1% of its nutrients.

At the same time, we face some big global challenges.

According to scientists at Climate Institue, the climate changes are making it harder to cultivate the land and we risk losing 50% of the current coffee growing areas by 2050 if that development is not stopped.

The children of coffee farmers do not dream of following in their parents’ footsteps.

1/3 of all food is lost on the journey from farm to table. 8% of the world’s CO2 emissions come from food waste, and if food waste were a country, it would world’s third most polluting country after China and the United States.

Less than 10% of the world’s resources are recycled.

Every year, more than 100 trillion tons of raw materials are converted into products – 67% of it ends life as laid waste.


When we work together, we get a lot of opportunities to create new, sustainable and useful products. Products we all can benefit from and which in the end can give coffee farmers better opportunities for a decent wage and conditions of life. But also, products that can save the world from drowning in consumption.

Our ultimate goal is to exploit 100% of the coffee biomass material by 2030

It will eliminate waste, create new, nutritious products for consumers, and generate new, sustainable revenue opportunities for both coffee farmers and the industry.
The Circular Coffee Community is our commitment in uncovering and exploiting the enormous potential of the entire coffee plant.

Through partnerships we work for 100 % circular use of all resources related to coffee growing, processing and consumption. Zero waste.

We take sustainability seriously and wish to work towards achieving the UN World Goals, in particular goal 8, 12 and 17.

#8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.

8.4: Improve progressively, through 2030, global resource efficiency in consumption and production and endeavour to decouple economic growth from environmental degradation, in accordance with the 10‑Year Framework of Programmes on Sustainable Consumption and Production, with developed countries taking the lead.

#12 Ensure sustainable consumption and production patterns.

12.3: By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including post-harvest losses

12.8: By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

#17 Strengthen the means of implementation and revitalize the global partnership for sustainable development.

17.16: Enhance the global partnership for sustainable development, complemented by multi-stakeholder partnerships that mobilize and share knowledge, expertise, technology and financial resources, to support the achievement of the sustainable development goals in all countries, in particular developing countries.