The coffee business builds on a largely unequal and extractive trading system​. Farmers create the most value and earn barely enough to make a living.​ Value chains are opaque and to a large degree informal, with a lot of middlemen claiming their share.

We want to move the industry to a balanced model that secures the future of coffee.​

By establishing a direct marketplace, farmers get access to markets and information and decide the price. Consumers get a great experience, including direct interaction with farmers, detailed information about the product and high-quality coffee of course.

A direct market platform is fully developed and operational in two markets – Read more here


If you have any questions to this project or wish to discuss an idea for an innovation project, please do contact us. We would love to meet you and discuss a partnership.