When having our coffee to go, we often get it in single-use disposable coffee cups. These cups are usually hard to recycle, thus sent straight to landfills.

But why do we keep using single-use coffee cups? First, the single-use option is cheaper. In addition, coffee is sold in so many different shops and outlets, that cooperation is required to establish a pant system.

The pant system is working in large events and this summer you can drink your coffee at Roskilde Festival from a New Loop cup.